How Chee!
From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.
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The Infamous Local TV Ad That Became Folklore
Status: Released
Release Date: 2026-04-02
Geners Documentary Comedy History
Production Companies Thoughtlab Media
Production Countries Canada,
Run time: 50 minutes
Budget: --
Revenue: --
